Take your Travel Business to the Next Level with a 5-week "Seminar Series Bootcamp"

 - Wednesdays, September 1, 8, 15, 22, 29.
 - Choose either 12-1:30pm or 7-8:30pm Eastern Time (offered 2 times per day)
 - Course materials provided; handouts, screen shots and "how to" info on each module
 - Each week it's recorded so you can watch it again.

 

Sample the Seminar with the "Crash Course"

Tuesday, Aug. 24 through Friday, Aug. 27, we're offer a "taste" of the Seminar Series with our complimentary "Travel Agent Crash Course in Online Marketing".  Sit in on this webinar to get a taste of what you'll learn in the 5-week "Seminar Series Bootcamp".
 

Module One- Wednesday, September 1 - Understanding Inbound vs. Outbound Marketing

• The Elements of Online Marketing; Understanding Inbound vs. Outbound Marketing & Selling Yourself, not just your Suppliers.

In this module, we make sure you have a complete understanding of the power of Online Marketing.  We discuss the differences of Inbound Marketing vs. Outbound Marketing and also talk about how certain social media platforms intertwine with each other.  We also focus on discussing how you can market your specialties and set yourself apart from your competition. 

Module Two - Wednesday, September 8 - Marketing with Facebook

•   Marketing Travel on your Facebook Fan Page

Facebook has become a powerful marketing tool for businesses of every type.  We educate you on several of the key components of Facebook with an emphasis on the "Facebook Business Page" (formerly known as a "Fan Page").  We show you a step by step guide on how to build your own Facebook Business Page as well as give your great ideas on how to use Facebook to market your travel business.

•  Getting Started with Blogging

Blogging is your way to show your expertise yet so many travel professionals are not blogging.  We'll guide you step-by-step on how to set up your own Blog Page and give you a lesson on how to create content easily.  We'll also show you where to look to find content and how to implement articles from another blogger into yours.  This session is co-hosted by Michelle Salater, an expert blogger and copywriter.  Michelle owns Written by Sumer, LLC, and is a professional copywriter.

• The Power of YouTube and Video Marketing

Video is one of the most POWERFUL marketing tools.  We'll guide you to set up your own YouTube Channel, how to add great video content to it and how to add video to other areas of your marketing mix.  We even show you how to use video as an email marketing tool.

Module Five - Wednesday, September 29 - Networking with LinkedIn

•  Networking on LinkedIn

Now that you have your social media platform ready to roll, it's time to network and drive people to those pages.  LinkedIn is my personal favorite when it comes to developing business with others in a professional setting.  We'll give you tips on making LinkedIn work for you.

 Adjust based on your time zone.